On this page, you will find the key elements of our visual identity. Here, we have gathered the logo in various formats and versions, as well as our defined colors with their corresponding color codes. The content is intended to ensure consistent and correct use of the brand across platforms and channels.
Tide’s logo is the most important visual asset of the group and is shared across all subsidiaries. By using the logo consistently and correctly across all communication platforms, we build and maintain a strong and recognizable brand that clearly communicates who we are, what we do, and what we stand for. In the same way. Always.
The logo is always used in Tide Green, or in a negative version where both the circle and the logotype are white—this depends on the background on which the logo is place
Different color systems and definitions are used across various platforms—both online and offline. RGB colors are used in media that are displayed on screens only, such as all Microsoft Office documents like Microsoft PowerPoint, Microsoft Excel, and Microsoft Word.
HEX values are used for display on the internet, mobile devices, and other digital interfaces.
Pantone (PMS) is used when printing a pre-mixed color to achieve the most accurate print reproduction possible.
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